Learn to write ads that make people click — My 3 favorite frameworks.

Businesses pay copywriters like me big bucks to write their ad copy.

So that you don’t have to, I’m sharing my exact copywriting process and my favorite frameworks.

Make sure to read all of the remaining 939 words before you start writing your ad copy.

What makes people pull out their credit cards?

There are two reasons to buy: moving closer to please or further away from pain.

Last Friday, I spent $52 on whisky in a local bar. I laid down that money for pleasure.

The morning after, afraid my head might explode, I downed a glass of water with a pack of Alka Seltzer. I bought that Alka Seltzer to get me away from pain.

Think about the last few things you paid for.

Bought a new flagship phone? You wanted to move closer to pleasure.

Bought a new love novel? You wanted to move closer to pleasure.

Bought software for work? You wanted to move further away from pain.

Bought … you get my point.

You can categorize any purchase in pleasure-motivated or pain-motivated.